Data and analytics consultancy
I help organisations get more from the data they already hold: understanding their customers, what they buy and why, so that decisions deliver a measurably better return.
I take on difficult business problems, the ones that cut across systems and teams, and build practical new solutions that make a step change in performance. Just as importantly, I leave the knowledge behind, so the organisation and its people keep the benefit long after the project ends.
What I do
Customer insight
Segmentation, customer value and retention modelling that show which customers matter most and where the growth is.
Management information
Clear, action-oriented reporting and dashboards built on a single source of the truth.
Finding the value
Deep-dive analysis that uncovers lost revenue and avoidable cost hidden in operational and CRM data.
Teams and capability
Building and coaching analytics teams, moving to modern tools, and knowledge transfer that lasts.
Experience
More than thirty years in analytics and business intelligence, as a chartered accountant (ICAEW) by training, including senior roles leading analytics teams in energy, media, insurance and public health, and consultancy for international retail and travel businesses. Recent work has included:
- Uncovering around €25m a year of additional sales by investigating stock discrepancies in a retailer's click-and-collect service.
- Finding hundreds of thousands of customers missing from CRM activity in a holiday-rentals business, generating millions in additional income.
- Leading a national public-health dashboards team responsible for more than 100 dashboards and widely used public statistics.
Apps
I also use AI and image analysis to explore problems that existing products leave unsolved.
Contact
For consultancy enquiries, email contact@mnkconsulting.co.uk.